Docs/CORTEX/Early Warning
Pillar 3 — Think

Early Warning.

Partnerships don't fail overnight — they fade. Messages get slower, milestones slip, decision-makers move on, and by the time the quarterly business review reveals the problem it's too late to fix without restarting. CORTEX Early Warning watches seven continuous synapse-pattern signals across your active partnerships and flags the ones trending toward churn weeks before the decline becomes obvious to either party.

Design principle
Most partnership platforms tell you what already happened. CORTEX Early Warning is built on the observation that healthy partnerships have a consistent operating rhythm and decaying partnerships break that rhythm first — before revenue drops, before milestones slip publicly, before a partner stops returning your emails. We watch the rhythm, not just the outcomes.

The seven signals

1Message cadence

Exponential weighted moving average of messages-per-week on both sides of the partnership. Baseline is established over the first 30 days post-acceptance. A 50% drop over four consecutive weeks triggers a caution flag; a 70% drop triggers critical. Both inbound and outbound are weighted because a silent partner is still a disengaging partner.

2Response latency

Median time from your message to their reply, computed over a rolling 14-day window. Establishes a baseline during onboarding, typically 4–24 hours for active partnerships. A doubling of the baseline for two consecutive weeks is flagged; a tripling is critical. Because latency grows gradually, this signal often fires before any human notices the change.

3Milestone velocity

Rate at which shared milestones — defined at deal creation or contract signing — are checked off. A partnership scheduled to hit three milestones per quarter that hasn't hit one in 30 days is stalling; 45+ days triggers critical. Context matters here: the system knows which milestones are blocked on external dependencies (counsel review, regulator approval) and excludes those from the velocity calculation.

4Engagement overlap

Percentage of weeks where both sides are active on the platform during the same week. Healthy partnerships run at 85%+ overlap. Below 40% overlap over four weeks is flagged — even if messaging cadence looks fine, misaligned rhythms often precede churn because neither side is present when the other has momentum.

5Trust Score drift

Your partner's SHIELD Trust Score trending down (>5 point drop in 14 days), or specific sub-scores breaching thresholds (Compliance <70, Activity <50). This is the hardest signal to game because the sub-scores are computed from independent sources — consent state, KYB monitoring, activity logs, peer feedback.

6Leadership signal — Y1 roadmap

A key contact at the partner organization departs. Detected via LinkedIn monitoring (with appropriate consent) and Market Signal ingestion. Leadership churn is one of the strongest predictors of partnership failure because institutional relationships live in people, not org charts. Currently on the Y1 roadmap as platform coverage expands.

7Market signal — Y1 roadmap

The partner appears in an adverse Market Signal — funding winter, regulatory enforcement action, layoffs, product deprecation affecting their partnership offering. Surface this alongside the partnership health so the team is never blindsided. Ingestion coverage for this signal expands through Y1.

Current state
Signals 1–5 are live today. Signals 6 and 7 are on the Y1 roadmap as our LinkedIn integration and Market Signal ingestion coverage expand. The Early Warning tab surfaces every signal that is live; roadmap signals appear labelled so the capability is never misrepresented.

How health scores roll up

Each active partnership gets a single 0–100 partnership health score, computed as a weighted combination of the live signals:

health = 100
       - message_cadence_penalty     (up to -25)
       - response_latency_penalty    (up to -20)
       - milestone_velocity_penalty  (up to -25)
       - engagement_overlap_penalty  (up to -15)
       - trust_score_drift_penalty   (up to -15)

Scores ≥75 are green. 50–74 caution. Below 50 critical. The trend arrow on each partnership reflects the 14-day delta — a partnership at 72 trending down to 60 gets more attention than one at 68 stable.

Suggested next actions

Every flagged partnership comes with a suggested action — not generic advice, but a specific intervention calibrated to which signals are firing. Examples:

Notifications

Transitions matter more than steady states. Early Warning notifies you on state changes, not every scoring update:

Compliance
Early Warning signals are derived from platform-native data only (your messages, your deals, your partner's platform activity, your partner's consent-authorised Trust Score dimensions). No private data is purchased or scraped. Health scores and contributing signal values are retained for six years under the compliance trail for partnership auditability.

API surface

GET /cortex/early-warning/
Summary + list of all monitored partnerships with health scores
GET /cortex/early-warning/<partner_id>/
Deep-dive view for a single partnership with signal-by-signal breakdown
Catch the fade

Open Early Warning weekly.

A 10-minute Monday review catches 90% of what would otherwise become a 90-minute "what happened?" fire-drill a quarter later.

Open CORTEX →